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updatedAt: 2026-07-27T09:59:52.000Z
agentTools:
  projectIndex: https://developers.dailymotion.com/v0/llms.txt
---

# MCM

Access Google MCM program and AdX via Dailymotion

## What is Google MCM?

**MCM (Multiple Customer Management) enables publishers to access Google Ad Exchange (AdX) via authorized third-party partners like Dailymotion** who can manage inventory on their behalf.

**Accessing Google AdX has many benefits for publishers:**

* Access to **Google's premium ad partners** with high quality ads, big brands and year-round campaigns.
* Larger selection of advertisers resulting in more **competitive bids** on video inventories.
* **Increase of ad revenues**.

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  MCM is only available to Google partners who fulfil very strict quality criteria. **Dailymotion counts as one of Google approved MCM partner with access to Google AdX.**
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## Access MCM program via Dailymotion

As a Google MCM program partner, **Dailymotion has the ability to invite publishers to join its MCM and manage their Google Ad Manager network on their behalf.** This establishes a **"parent-child" relationship**, where Dailymotion is the "parent", and the publisher granting access to its network is the "child".

Joining Dailymotion's MCM can be done in 2 steps and requires minimum effort for publishers.

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  ### Requirement:

  To benefit from this process, make sure you already have a <Anchor target="_blank" href="https://support.google.com/google-ads/answer/7459399?hl=en">Google Ad Manager Account</Anchor>.
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### 1. Invitation to join Dailymotion MCM

In order for Dailymotion to invite you to join its MCM, please send the following information about your <Anchor target="_blank" href="https://admanager.google.com/">Google Ad Manager account</Anchor> to your Dailymotion Account Manager:

* An **"Administrator" email address**<br />Can be found in GAM > Admin > Access & authorization > Users

* Your **Network code**<br />Can be found in GAM > Admin > Global settings > Network settings > Network code

Once we'll receive these information, we'll send you an invitation to the given email address to join Dailymotion's MCM.

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  ### Note:

  Once the invitation has been sent, it can take **up to 24h** for you to receive it via email.
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### 2. Domains approval by Google

Google will check if your domains comply with their policy before allowing ads to be served. Make sure you comply with the following requirements:

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        **Domains verification**
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        Your domains are verified on your <Anchor target="_blank" href="https://www.dailymotion.com/partner/embed/websites">Dailymotion Studio</Anchor>.
        See how to <Anchor target="_blank" href="https://faq.dailymotion.com/hc/articles/115008958347">verify domains</Anchor>.
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        **Ads.txt**
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        The Ads.txt file on each of your domains includes the following mandatory line:   `google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0`
        See how to <Anchor target="_blank" href="https://faq.dailymotion.com/hc/articles/360001351088">manage Ads.txt file on your domains</Anchor>.
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If you meet these requirements, we will include your domains to Dailymotion's Ad Manager account and <Anchor target="_blank" href="https://support.google.com/admanager/answer/10111490?hl=en&ref_topic=9611103&sjid=13130467054171868107-EU">Google will review them</Anchor> to make sure they are compliant.

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  ### Note:

  Google’s review usually takes a few days, but up to 2 weeks in some cases.
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