Android SDK - Version 1.2.8

• our Android SDK has been upgraded with OMID SDK 1.5.6
• our Android sample app has been updated with this OMID SDK version too

Why do we perform this update?

OMID (Open Measurement Interface Definition) SDK is an industry-standard framework created by the IAB to provide transparent, accurate, and consistent ad viewability measurement across platforms.

It's a standardized SDK that allows to:

• Measure viewability of video and display ads
• Detect ad fraud signals
• Validate ad impressions across devices and environments
• Provide a unified measurement layer regardless of the player or app

It ensures that brands, agencies, and publishers speak the same measurement language, reducing inconsistencies between vendors.

🚀 Why is it important?

OMID ensures:

• Compliance with IAB measurement standards
• Better accuracy and independent verification of ad performance
• Improved trust with advertisers and partners