Reporting metrics
Audience
VIEWS | Number of views |
TIME_WATCHED_SECONDS | Time watched in seconds |
AVERAGE_WATCH_TIME_SEC | Total watch time in seconds ÷ views over the selected period. Returns null (or 0) when views = 0. |
VIEW_THROUGH_RATE | Video view-through rate |
Uploads
UPLOADS | Number of videos uploaded |
Live
LIVE_VIEWERS | Live viewers |
LIVE_TIME_WATCHED_SECONDS | Live time watched |
Revenue
ESTIMATED_EARNINGS_USD | Estimated earnings in USD |
ESTIMATED_EARNINGS_EUR | Estimated earnings in EUR |
Ads
TOTAL_INVENTORY | Total ad opportunities generated by your content or your embeds |
SELLABLE_INVENTORY | Ad opportunities available for monetization |
NB_IMPRESSION | Total number of ads displayed |
NB_MISSED_IMPRESSION | Monetizable ad opportunities that were not filled with an ad impression (includes errors, timeouts, nofills) |
FILL_RATE | Share of sellable inventories filled with an ad impression |
NO_ADS | Ad opportunities identified to be not eligible for monetization |
NO_AD_RATE | Share of ad opportunities not eligible for monetization |
NO_FILLS | Number of ad requests that received a no-fill response, meaning no ad was returned to fill the ad slot. |
AD_ERRORS | Number of ad requests that resulted in a delivery error (ie. VAST errors such as XML parsing failures, schema validation errors, or unsupported media files). |
TIMEOUTS | Number of ad requests that timed out before a valid ad response was received from the ad server. |
ECPM_EUR | Effective Cost Per Mille in Euros. Estimated revenue per 1000 ad impressions, calculated as Converted to EUR using open exchange rates. |
ECPM_USD | Effective Cost Per Mille in US Dollars. Estimated revenue per 1000 ad impressions, calculated as |
ERPM_EUR | Effective Revenue Per Mille in Euros. Revenue generated per 1000 slots of sellable inventory, calculated as: Converted to EUR using open exchange rates. |
ERPM_USD | Effective Revenue Per Mille in US Dollars. Revenue generated per 1000 slots of sellable inventory, calculated as |
Inventory quality
VIEWABILITY_SCORE | Share of ad impressions with high viewability |
VTR_SCORE | Share of users who watched a full ad |
GDPR_FULL_CONSENT_SCORE | Share of users who granted their full consent for the processing of their personal data |
IVT_SCORE | Invalid Traffic Score. The proportion of sampled ad impressions identified as invalid traffic (IVT), as measured by third-party solutions. IVT is assessed on a sample of impressions, not on the full volume. |
Bandwidth
BANDWIDTH_USED_LIVE_BYTES | Total amount of bandwidth consumed by live streams, expressed in bytes. |
BANDWIDTH_USED_VOD_BYTES | Total amount of bandwidth consumed by video-on-demand (VOD) content, expressed in bytes. |
BANDWIDTH_USED_TOTAL_BYTES | Total bandwidth consumed by both live and VOD, expressed in bytes. |
Storage
STORAGE_LIFETIME_USED_BYTES | Cumulative storage space used over the lifetime of the account, expressed in bytes. |
Encoding
TRANSCODING_USED_LIVE_SECONDS | Total duration of live stream encoding used, expressed in seconds. |
TRANSCODING_USED_VOD_SECONDS | Total duration of video encoding used, expressed in seconds. |
TRANSCODING_USED_TOTAL_SECONDS | Total duration of live and video encoding used, expressed in seconds. |
Reporting dimensions
Time
MINUTE | |
MONTH | Month of the event |
DAY | Day of the event |
HOUR | Hour of the event |
Video
VIDEO_ID | Video ID |
VIDEO_TITLE | Title of the video |
VIDEO_OWNER_ID | |
VIDEO_OWNER_CHANNEL_SLUG | Video owner's profile name |
CHANNEL_SLUG | Name of the profile |
MEDIA_TYPE | |
CONTENT_TYPE | |
CONTENT_TAG | Breakdown the data by each tag specified on content. Note that more than one tag can be added to a single content: when using this dimension the returned metrics (data) may overlap and cannot be summed up. Example:
Since Video A is using both Tag 1 and Tag 2, |
CONTENT_TAG_LIST | Comma separated list of tags specified on content |
VIDEO_POSITION | Position of the video within a playlist |
VISIBILITY |
Visitor
VISITOR_DOMAIN_GROUP | Visitor's domain group |
VISITOR_SUBDOMAIN | Visitor's subdomain |
VISITOR_PAGE_URL | URL of the visitor's page |
VISITOR_COUNTRY | Country of the visitor |
VISITOR_COUNTRY_NAME | |
VISITOR_DEVICE_TYPE | Device type used by the visitor |
Player
PLAYER_ID | ID(s) of the player(s) used to play your content. (The ID(s) listed can be yours or from third parties) |
PLAYER_TITLE | Title(s) of the player(s) used to play your content.(The title(s) listed can be yours or from third parties) |
PLAYER_TYPE | |
PLAYER_SIZE | |
PLAYER_SIZE_BUCKET |
Playlist
PLAYLIST_ID | ID(s) of the playlist(s) used to play your content. The ID(s) listed can be yours or from third parties. |
PLAYLIST_TITLE | Title(s) of the playlist(s) used to play your content. (The title(s) listed can be yours or from third parties) |
PLAYLIST_TYPE |
Ads / Monetization
MONETIZATION_TYPE | Type of monetization |
MONETIZATION_PRODUCT | |
INVENTORY_POSITION | Position of the ad opportunity. Usually one of the following – preroll, midroll, postroll, ivv |
INVENTORY_POSITION_INDEX | |
NOAD_REASON | |
NOAD_REASON_READABLE | No ads grouped by why they were not available for monetization. Click here to learn more about no ad reason |
BUYER | Potential and actual buyers of the inventory |
BUYER_TYPE | Type of buyer of the inventory. Usually either P1 or Dailymotion |
OUTCOME | Breakdown of missed impression by category |
AD_ERROR_CODE | Ad error code returned by our advertising system for the selected metric |
AD_ERROR_READABLE | Ad errors returned by our advertising system for the selected metric |
AD_FORMAT | Type of ad being displayed. Usually one of the following:
|
ADS_TXT_STATUS | |
Account / Publisher
PARENT_ACCOUNT_ID | |
PARENT_ACCOUNT_USERNAME | |
PARENT_ACCOUNT_TYPE | |
ACCOUNT_ID | |
ACCOUNT_USERNAME | |
OWNER_OR_PARENT_USERNAME | |
PUBLISHER_ID | |
PUBLISHER_USERNAME | |
PUBLISHER_CHANNEL | |
PUBLISHER_OR_PARENT_USERNAME | |
CLAIMER_CHANNEL | |
CLAIMER_OR_PARENT_USERNAME | |
ACTION | Action defines how a view or inventory was generated by clarifying the stakeholders involved. Example my content played on other properties shows that the ad inventory was generated because one of my content was being played on another account’s website or application |
Reporting filters
| Filters | Description |
|---|---|
profile_name | Filter by profile |
video_owner_profile_name | Filter by video owner's profile name |
media_type | Limits the results to a specific media type. Possible values: |
visitor_domain_group | Filter by visitor's domain group |
monetization_type | Limits the results to a monetization type. Possible values: |
Reporting products
| Products | Description |
|---|---|
CONTENT | This is the default value if no product is specified. Returns data for content that belongs to this account. |
EMBED | Returns data for embeds that belong to this account. |
CLAIM | Returns data for claimed content owned by this account. Only available if you have active claims. |
ALL | Returns combines data for content, embeds and claims associated to this account. |