Table of content

Create more video inventory with contextual embed


When you don’t have dedicated videos for each article on your website, the contextual embed feature of the Dailymotion Player can automatically pick and embed the most relevant videos for your text content, saving you time and effort.

When the contextual embed feature is activated, the Dailymotion’s Player analyzes the context of the page, including the title and page URL, to play the most relevant videos. These videos are sourced from your Organization or from your channel catalog.

Contextual embed not only takes over the process of finding the perfect content for each page, but it also increases ad revenue by creating additional ad opportunities on your website.

How does it work?

When a Player with contextual content feature is embedded on a page, it will automatically retrieve useful data from that page, such as:

  • Page URL:
  • Titles: we are checking if your page contains <h1> then falling back on <h2> <h3> and <title>
  • Content: the text content of the page

These data are sent by the Player to our recommendation engine to determine the context of the page, which in return will send to the Player a selection of relevant videos to play.

Compatible with preview and staging environments:


The contextual embed feature is designed to work across all environments, including preview and staging environments. This allows you to test and preview the feature’s relevancy before publishing anything to production.

Implement contextual embed

You can easily activate the contextual embed feature using the API.

If you’re not confortable using the API, please reach out to your Dailymotion Account Manager who will activate the feature for you


The contextual embed feature must be implemented on webpages that contain semantic titles and textual content to ensure relevant recommendations.

1. Create a Player with enable_contextual_content

Authentication & scope:

Creating a Player requires manage_players scope. Refer to the scope guide for more details.

You can create a custom Player which includes the following elements:

  • Activate the feature using the field enable_contextual_content=true
  • Choose if the contextual content should be sourced from your organization or from your channel using contextual_content_source. If you are choosing channel or organization, ensure that videos are uploaded on your Dailymotion channel or organization
  • We recommend enabling autostart to reduce loading time (included in code sample below).

Code example

// Possible values for contextual_content_source: organization or channel
// Using autostart=on is recommended
// Replace <YOUR_CHANNEL_ID> with your own channel ID

curl -X POST -H 'Authorization: Bearer ${ACCESS_TOKEN}'\
       -d 'label=My contextual player'\
       -d 'enable_contextual_content=true'\
       -d 'contextual_content_source=organization'\
       -d 'autostart=on'\

2. Embed an empty Player on your page

Choose your preferred method to embed the Player on your page: either Player Embed Script or Player Library Script. This feature is not compatible with the iFrame embed method.

Make sure to remove the video and playlist fields (data-video video data-playlist or playlist) in order to benefit from the contextual embed feature.

Once integrated, users landing on your page should automatically see the most relevant videos based on the context of the page.

Code examples

Player Embed Script
Player Library Script
// Replace {Player ID} with the ID of the Player created in step 1

<script src="{Player ID}.js"></script>
// Replace {Player ID} with the ID of the Player created in step 1

  <script src="{Player ID}.js"></script>

  <div id="my-dailymotion-player">My Player placeholder</div>

      .catch((e) => console.error(e));