Ad tag macros

[CACHEBUSTING]

The correlator parameter is used to associate multiple ad requests from the same page view, ensuring competitive exclusions, even without cookies.

- If the IMA SDK is used: The SDK automatically sets the value of the correlator. If your Player attempts to set it, the SDK will override it with its own value. - If the IMA SDK is not used: You must set this parameter with a unique, positive, random integer value.

Example: correlator=2843743232552991

${DMX_VPA}

VPA = Video Play Automatic
Indicates if the ad starts with autoplay or on click.

Possible values are click if the ad waits for the user to click, or auto if it plays automatically.

Example:
Click: vpa=click Autoplay: vpa=auto

${DMX_VPMUTE}

Indicates whether the ad video was played with sound (0) or without sound (1).

Example:
vpmute=0 vpmute=1

${context.position}

Indicates the ad position.

Possible values: preroll midroll postroll

Example: content.position=preroll

${context.realautoplay}

Indicates if the ad is set to play automatically (1) or not (0) Example: context.realautoplay=0 context.realautoplay=1

${context.height}

Height of the current creative in pixels.

${context.width}

Width of the current creative in pixels.

${reader.gdpr.flag}

Indicates if GDPR is required (1) or not (0). This must be used with the gdpr_consent macro below. The IAB Europe Transparency Consent Framework  must be implemented on your site/app for this macro to work. Examples: GDPR required: gdpr=1 GDPR not required: gdpr=0

${reader.gdpr.consent}

User GDPR consent string.

Example: gdpr_consent=CQHuct[...]AA.f_wACHwAAA

${context.embedder}

The URL of the website on which the Player is embedded.

Example: description_url=https%3a%2f%2fdailymotion.com

${context.publisher.reference}

Indicates the Partner's Player ID. Each Player has a unique ID that allows them to be identified.

Example: context.publisher.reference=xbzld

${context.autoplay}

Indicates if the Player starts automatically when the user is landing on the page, even if the Player is not visible.

Possible values are true if the Player starts automatically, or false if the Player does not start automatically.

Example: context.autoplay=false

${context.playervolume}

Indicates the volume at which the video is played:
-1 indicates a video on mute 0 to 10 indicates the volume range

${owner.name}

Dailymotion profile name.

Example: owner.name=canalplus

${content.id}

The ID of the content.

Example: content.id=560837706

${content.xid}

The ID of the video.

Example: content.xid=x99wp56

${content.title}

Title of the video.

Example: content.title=En décembre sur CANAL+

${content.description}

Description of the content.

Example: content.description=Your video description

${content.lang}

Video language.

Example: lang=fr

${content.tags}

Keywords that Partner defined in their Dailymotion Studio to describe a video.

Example: content.tags=cinéma,le cercle cinéma, canalplus

${content.type}

The type of content.

Possible values: vod or live

Example: content.type=vod

${content.duration}

Content duration in seconds.

Example: content.duration=479